Traversées https://traversees-media.fr/en en-GB A journal on the sociology of work, devoted to creative occupations and marketing. Published since 2023. What is left of the brief https://traversees-media.fr/en/articles/ce-quil-reste-du-brief https://traversees-media.fr/en/articles/ce-quil-reste-du-brief In eleven agencies, the first proposal now lands before the scoping meeting. Commissioned work has been displaced by this, not abolished. Investigation Rania Bouabdallah Tue, 18 Aug 2026 00:00:00 GMT The mockup is no longer the deliverable https://traversees-media.fr/en/articles/la-maquette-nest-plus-le-livrable https://traversees-media.fr/en/articles/la-maquette-nest-plus-le-livrable Six interface design studios reorganised their production in eighteen months. What they sell today has more to do with decisions than with files. Fieldwork Rania Bouabdallah Wed, 29 Jul 2026 00:00:00 GMT Writer, then editor, then what https://traversees-media.fr/en/articles/redactrice-puis-relectrice https://traversees-media.fr/en/articles/redactrice-puis-relectrice Twenty-three web copywriters followed between 2021 and 2026. Their trajectories tell of no disappearance, but of a run of badly paid shifts. Investigation Sat, 11 Jul 2026 00:00:00 GMT Are marketing jobs really being cut https://traversees-media.fr/en/articles/supprime-t-on-des-postes-en-marketing https://traversees-media.fr/en/articles/supprime-t-on-des-postes-en-marketing Eleven companies, four years of staff records. Headcount barely falls, the structure of the roles changes a great deal. Data Wed, 24 Jun 2026 00:00:00 GMT Who decides what counts as a good idea https://traversees-media.fr/en/articles/qui-decide-de-ce-qui-est-une-bonne-idee https://traversees-media.fr/en/articles/qui-decide-de-ce-qui-est-une-bonne-idee Aesthetic judgement used to be spread across the studio. It is concentrating. A look at a hierarchy reforming from the top down. Analysis Rania Bouabdallah Wed, 03 Jun 2026 00:00:00 GMT Learning the craft without doing it https://traversees-media.fr/en/articles/apprendre-le-metier-sans-le-faire https://traversees-media.fr/en/articles/apprendre-le-metier-sans-le-faire The tasks handed to beginners are the first to go. Two schools and four studios are looking for something to put in their place. Fieldwork Rania Bouabdallah Tue, 12 May 2026 00:00:00 GMT Billing for time you no longer spend https://traversees-media.fr/en/articles/facturer-un-temps-quon-ne-passe-plus https://traversees-media.fr/en/articles/facturer-un-temps-quon-ne-passe-plus Forty-two freelance graphic designers describe how they adjusted their rates, or decided not to. Investigation Tue, 21 Apr 2026 00:00:00 GMT The portfolio as proof of work https://traversees-media.fr/en/articles/le-portfolio-comme-preuve-de-travail https://traversees-media.fr/en/articles/le-portfolio-comme-preuve-de-travail If anyone can show beautiful images, recruitment starts looking for something else. A study of twenty-six recruiters. Analysis Tue, 17 Mar 2026 00:00:00 GMT